Run & Rule in the news - PulseIT - Home screenRun & Rule has made Pulse+IT Magazine news headlines.

Two young Melbourne entrepreneurs are about to launch a fitness app that uses gamification and people’s innate competitive instinct to help make exercising fun and set the app apart from the heavily saturated fitness tracking market.

Called Run & Rule, the new app has a desktop dashboard component that allows users to track their progress, both in terms of fitness and what territory they have claimed for themselves as part of the game.

The app is similar to typical fitness tracking apps in that it tracks geographical progress, but the gamification aspect allows users to virtually ‘own’ the territory as they complete their exercise.

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